When Ross Martin and Kern Schireson blended their companies in 2020 to form Known, they knew they wanted to throw out the old rule book about how to succeed in marketing. Now, they’re scaling fast and producing jaw-dropping results for clients. They join host Jeff Berman to reveal how their success relies on innovative AI — and kind humans — working together in new ways. Plus, advice for how to get great results from marketing that doesn’t break the bank.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cloudflare recently made headlines with breakthrough technology that stops AI companies from scraping online content with impunity. That’s major impact, since the company is involved in more than 20 percent of all online traffic. Cloudflare co-founder and CEO Matthew Prince joins Rapid Response to share how the new tools are poised to dramatically impact AI firms, publishers, and the future of the internet. Prince also takes listeners inside the state of cyberwarfare in the age of AI, and why Trump’s immigration policy could erode US business dominance for years to come.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How do I learn to delegate? When is it time to expand? How can I find the right partners? Hear two iconic leaders – Sarah Robb O’Hagan and Elan Lee – take on real questions from early stage founders in our Masters of Scale Strategy Session. Robb O’Hagan has led iconic brands like Gatorade, Equinox and Exos. Lee is the founder and CEO of the game company Exploding Kittens.Don’t miss our next free, virtual event on Aug 14 with Reid Hoffman and Kickstarter CEO Everette Taylor. Register now: mastersofscale.com/auguststrategysessionMasters of Scale Strategy Sessions are presented by Capital One Business.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NYU Stern School of Business professor Suzy Welch has designed a framework – “Becoming You” – to help you figure out how to build a career that aligns with your values. She joins host Jeff Berman to dig into what happens when those values are in conflict and how to navigate the fundamental misalignment between Gen Z and the rest of the workforce.To learn more about the “Becoming You” book and values quiz, go to https://lnk.to/suzywelch!MastersOfScale Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s been one of the most consequential weeks ever in the media business, from CBS’ Stephen Colbert cancellation, and Trump's lawsuit against the Wall Street Journal, to Congress clawing back more than $1 billion in funding from PBS and NPR. Axios’ Media Correspondent Sara Fischer joins Rapid Response to cut through the conspiracy theories and unpack what it all means from here.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The board game CATAN has sold 45 million copies worldwide since Klaus Teuber invented it 30 years ago. It’s Reid Hoffman’s favorite board game for business leaders. He sat down with brothers Benjamin and Guido Teuber, who now run the business of CATAN, to talk about how they’ve kept the game evolving, why its core philosophy of strategic collaboration still resonates, and what entrepreneurs can learn from trading sheep for wood.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Starbucks CEO Brian Niccol made waves this week by announcing a new Return-to-Office mandate for corporate workers. It’s the latest in a string of changes the coffee company is making to restore its position in the US and global marketplace. Hear Niccol explain his revamped brand strategy in this conversation from February of 2025. He shares insights about evolving Starbucks’ business model, tackling the Chinese market, and how AI and tariffs are poised to shape the brand’s future. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After 16 years as Editor-in-Chief of Harvard Business Review, Adi Ignatius is handing the role over to a new leader, and he joins Rapid Response for a more-than-an-exit interview. A longtime friend and colleague of host Bob Safian, Ignatius shares some of the most critical lessons he’s learned in decades of covering business and leadership, as well as dissecting the most hot button issues today — from Elon Musk’s conflicting priorities, to AI’s impact on media, and what Americans most misunderstand about China. Plus, Ignatius takes us inside Harvard’s response to Trump’s attacks, and why such stories are leaving business leaders in fear of speaking out against the government. Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Van Leeuwen Ice Cream is one of the fastest growing dessert brands in the country. It’s known for its seriously delicious classic flavors and its wacky collaborations. (Kraft Mac and Cheese ice cream, anyone?) Co-founder and CEO Ben Van Leeuwen talks with Jeff Berman to reveal how it grew from his love of simple ingredients and driving an ice cream truck as a teenager into a rapidly scaling company with about 2,000 employees.Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PBS President & CEO Paula Kerger joins Rapid Response to take us inside the organization’s financial reality if federal funding is stripped, and how she’s battling to protect iconic programming — from Frontline to Sesame Street. Kerger shares the role of corporate philanthropy in PBS’ future, its relationship with streamers like Netflix, and how she handles allegations of public media bias. Whether or not you're an avid Nova or Ken Burns viewer, PBS' challenge captures critical lessons about focus, mission, and the need to evolve or die trying.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Devastating wildfires tore through Los Angeles at the start of 2025. Nonprofit Baby2Baby was on the ground leveraging its deep knowledge of how to respond to natural disasters to help families in need. Co-CEOs Norah Weinstein and Kelly Sawyer Patricof joined host Jeff Berman on stage to reflect on what it was like to use everything they’d learned scaling their nonprofit to help their hometown in a moment of crisis. This Masters of Scale Live event, presented by Capital One Business, was recorded at Neuehouse in Los Angeles. To learn more about how you can support Baby2Baby, go to https://baby2baby.org/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For over a decade, Canva has made design and publishing more accessible than ever. Now, the company is wrestling with how to harness AI while staying true to its mission of empowering individual creators. Co-founder and COO Cliff Obrecht joins Rapid Response to reveal how Canva is navigating this shift—and why the stakes are so high when it comes to AI-adoption in the creative industry. He opens up about leading the company alongside his wife and co-founder Melanie Perkins, their decision to give away $100 million to causes in Malawi, and what it means to scale without compromising values. Obrecht also shares Canva’s role in the future of technology and how marketing could define the business’s next chapter.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zillow co-founder Spencer Rascoff and Dotloop founder Austin Allison both knew that owning a vacation home was a great privilege — and an expensive hassle. They’re leveraging their decades of experience in real estate to reshape how owning a vacation home works with a new business: Pacaso. They join host Jeff Berman to reveal how it became the fastest U.S. company to ever reach unicorn status.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Even after the fighting stops, the impact of war is felt for generations. Dr. Samantha Nutt, President of War Child USA and Canada, joins Rapid Response to share how the nonprofit is serving families in conflict zones around the world — from Sudan to Afghanistan, utilizing local leaders and community organizers to spark meaningful and long term change. In the wake of Trump’s sweeping USAID divestment, Dr. Nutt reveals how nonprofits are adapting to a new climate, and why she’s surprisingly optimistic about the future of American generosity.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After wildly successful stints at Google, as CEO of Taskrabbit, and on prominent boards, Stacy Brown-Philpot decided it was time to start her own venture capital fund. She talks with host Jeff Berman about how she raised $172 million for Cherryrock Capital, why she’s focusing on underinvested founders, and how she owes it all to a six-day silent retreat.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amid global conflict, domestic unrest, and AI’s surging impact in all corners of business, it’s getting harder than ever to decipher noise from substance. To help us navigate this challenge, Reid Hoffman returns to Rapid Response, sharing valuable insights about Trump’s public spat with Elon Musk, the crisis in the Middle East, and how his new AI healthcare startup functions in the age of RFK Jr. Plus, Hoffman assesses Meta and Apple’s recent strategy to compete with OpenAI, and whether AI is realistically poised to spark a “white collar bloodbath”.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A group of graduating students asked Reid Hoffman the biggest questions looming in their minds as they venture out into their careers. Plus, we asked a dozen incredible CEOs, founders and authors for the one piece of advice they’d give to a new graduate. It’s excellent wisdom whether you’re a new graduate or not. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What started as five friends filming trick shot videos 16 years ago has become a new media empire. Dude Perfect has more than 61 million followers on YouTube alone. CEO Andrew Yaffe talks with host Jeff Berman about how he and the dudes are leveraging the Disney playbook to build a vertically integrated business that spans, content, products, events and maybe someday … their own theme park.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

While the first family engage in their own memecoin ventures, the crypto market is booming. Crypto expert and host of the podcast Unchained, Laura Shin joins Rapid Response to reveal the sector’s emerging economic, political and geopolitical implications. Shin also provides a primer on how to best experiment with crypto today, why Stablecoin is growing so fast, and what Coinbase joining the S&P 500 means for the industry’s future.Visit the Rapid Response website here: https://www.rapidresponseshow.com/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author Simon Sinek joins host Reid Hoffman for a lively chat about how to identify good leaders, scale ideas, and leverage the “ultimate hack” for success. They also discuss why missionaries beat mercenaries in Silicon Valley and whether AI can ever really be your friend. Simon Sinek’s 15th anniversary edition of “Start With Why”: https://www.penguinrandomhouse.com/books/304046/start-with-why-15th-anniversary-edition-by-simon-sinek/  Synthetic voiceover of Reid Hoffman used in this episode was produced by Respeecher with full consent and permission. Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.