In a world of fashion, brimming with new collections every season, numerous luxury brands compete with cutting-edge designs, prominent logos, and flamboyant marketing strategies. But one Swiss brand, FREITAG, has remained unique for 30 years, never releasing new seasonal products, hiring celebrities, or offering discounts, and boasting "no two bags are ever alike." With a simple yet profound concept of repurposing old truck tarpaulins, FREITAG doesn't just create bags; it creates a "new mindset," making users feel that imperfections don't diminish value, and incompleteness can be its own form of perfection. In this #BehindTheBrand episode, we'll introduce you to FREITAG, from its humble beginnings with two penniless designer brothers to becoming a brand with over $35 million in annual revenue, a global cult following of bag collectors, and a brand discussed in every sector, from fashion and design to sustainability-focused business. #FREITAG #Upcycle #Sustainability #BehindTheBrand #missiontothemoon
Original title:
FREITAG กระเป๋าแฟชั่นจากผ้าใบรถบรรทุก หนึ่งเดียวในโลก #BehindTheBrand | MM EP.2473
Original description:
ในโลกของแฟชั่น ที่เต็มไปด้วยคอลเล็กชันใหม่ทุกฤดูกาล แบรนด์หรูมากมายแข่งขันกันด้วยดีไซน์เฉียบล้ำ โลโก้โดดเด่น แล…